The Subservient Chicken is a classic example of viral marketing promotion. The marketing campaign is to promote Burger King’s line of chicken sandwiches.
The Subservient Chicken website features a person in a chicken costume. The actor performs a wide range of actions based on a user’s input, showing pre-recorded footage and appearing like an interactive webcam.
There are more than a hundred commands the chicken will respond to, including: Read the rest of this entry »
In my earlier post, I introduced the concept of business blogging. Today I want to talk about blog marketing and how you can market your products and services using your company blog. Read the rest of this entry »
I decided to write about business blogging because this is an up and coming worldwide trend and many Singaporean firms will eventually be asking questions about corporate blogs.
Let's start by addressing the 3 misconceptions that prevent companies in Singapore and the rest of Asia to start blogging for business. Read the rest of this entry »
Yes, you definitely can! However, just like any business, making money by blogging takes effort and time to become established, and if you are lucky maybe it'll 3 months. So forget all those hypes which claim little effort and quick money.
Before we get into the nitty gritty of making money with blogging, let's try to understand what blog is all about and its origin. Read the rest of this entry »
Most important function of this blog is for me to rant… not just search engine related matters such as SEO and search marketing but also anything which I believe worth reporting.