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	<title>The Star Challenge &#187; Viral Marketing</title>
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		<title>Burger King&#8217;s Subservient Chicken</title>
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		<pubDate>Sat, 23 May 2009 16:21:43 +0000</pubDate>
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				<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Burger King]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[Taco Bell]]></category>

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		<description><![CDATA[The Subservient Chicken is a classic example of viral marketing promotion. The marketing campaign is to promote Burger King’s line of chicken sandwiches.
The Subservient Chicken website features a person in a chicken costume. The actor performs a wide range of actions based on a user’s input, showing pre-recorded footage and appearing like an interactive webcam.
There [...]]]></description>
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