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	<title>The Star Challenge</title>
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	<link>http://www.thestarchallenge.com</link>
	<description></description>
	<lastBuildDate>Sat, 23 May 2009 16:27:15 +0000</lastBuildDate>
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		<title>Burger King&#039;s Subservient Chicken</title>
		<link>http://www.thestarchallenge.com/burger-kings-subservient-chicken</link>
		<comments>http://www.thestarchallenge.com/burger-kings-subservient-chicken#comments</comments>
		<pubDate>Sat, 23 May 2009 16:21:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.thestarchallenge.com/?p=24</guid>
		<description><![CDATA[The Subservient Chicken is a classic example of viral marketing promotion. The marketing campaign is to promote Burger King’s line of chicken sandwiches. The Subservient Chicken website features a person in a chicken costume. The actor performs a wide range of actions based on a user’s input, showing pre-recorded footage and appearing like an interactive [...]]]></description>
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		<title>Blog Marketing</title>
		<link>http://www.thestarchallenge.com/blog-marketing</link>
		<comments>http://www.thestarchallenge.com/blog-marketing#comments</comments>
		<pubDate>Wed, 20 May 2009 05:35:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogging Tips]]></category>
		<category><![CDATA[Business Blogging]]></category>

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		<description><![CDATA[ 

Blog marketing refers specifically to using a blog to manage your company <em>online reputation</em> and in the process sell more of your products and services.
 
User-friendly and frequent post updates means that the company can talk more about the latest developments in their products and services which is a form of selling. 

Blogs enhance the company’s official website because they offer the unique feature of frequent and regular posts and more importantly, opens up dialogue with customers]]></description>
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		<title>Blogging for Business</title>
		<link>http://www.thestarchallenge.com/blogging-for-business</link>
		<comments>http://www.thestarchallenge.com/blogging-for-business#comments</comments>
		<pubDate>Fri, 15 May 2009 17:13:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogging Tips]]></category>
		<category><![CDATA[Business Blogging]]></category>

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		<description><![CDATA[Large companies in the US have started business blogging. However, in Singapore and the rest of Asia, blogging for business is still being frowned upon due to misconceptions.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Can You Really Make Money by Blogging?</title>
		<link>http://www.thestarchallenge.com/can-you-really-make-money-by-blogging</link>
		<comments>http://www.thestarchallenge.com/can-you-really-make-money-by-blogging#comments</comments>
		<pubDate>Sat, 09 May 2009 07:26:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogging Tips]]></category>

		<guid isPermaLink="false">http://www.thestarchallenge.com/?p=14</guid>
		<description><![CDATA[Forget all those hypes which claim little effort and quick money by blogging. The truth is, making money by blogging is not that easy and it takes effort and time to become established and generate revenue.]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Welcome to The Star Challenge Blog</title>
		<link>http://www.thestarchallenge.com/hello-world</link>
		<comments>http://www.thestarchallenge.com/hello-world#comments</comments>
		<pubDate>Tue, 05 May 2009 13:38:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.thestarchallenge.com/?p=1</guid>
		<description><![CDATA[Most important function of this blog is for me to rant… not just search engine related matters such as SEO and search marketing but also anything which I believe worth reporting.]]></description>
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